Business Trends in Luxury
- 3 week program
- 8-12 study hours per week
- 100% Flexibility
- Certificate of completion
| Next start date | 2 October 2024 |
| Limited spaces available |
Get ahead of the latest trends in the business of luxury
- Analyze the latest global consumer trends
- Understand how trends impact the luxury segment
- Discover how products and services are being positioned for the experience economy
- Learn from the personal experiences of an Executive-level peer group
With a special focus on hotels, resorts and events within the global luxury segment, this course helps you better understand the consumer trends that matter today – and how these are impacting business structures and practices.
You will learn how companies are positioning their products and services to take advantage of a global experience economy that is in a seemingly unstoppable growth mode.
100% flexible learning
Study in your own time and at your own pace
Certificate of completion
Official certificate from Glion to add to your CV/LinkedIn profile.
Peer-to-peer networking
Build your professional network through interactions with fellow participants.
Direct faculty interaction
Get your questions answered and receive direct developmental feedback.
Book a call to learn more
Arrange a call with an education advisor who can tell you more about this program
Get answers to questions such as:
- How to combine your study with your work, social and family life
- If this course is right for your career goals
- What you’ll learn in specific classes/modules
100% flexible online learning that puts you in control
This program puts you in complete control of your learning journey. Choose the time, format and platform – we’ll do the rest!
- 100% online study that fits your schedule
- All live sessions recorded for catch-up on demand
- Content suitable for all devices – PC, mobile, tablet, etc.
A certificate that helps you stand out to recruiters
Your certificate of completion is an open badge you can share on your CV, LinkedIn profile, email signature, and more.
Backed by Glion – the #4 ranked school for Employer Reputation globally (QS Rankings by subject 2024).
Explore luxury business trends across three immersive weeks
1 OF 8
Understanding Trends
Understand the meaning of trends and discover the ‘Megatrends framework’ and how it can help you start making sense of both the present reality and the future.
2 OF 8
Consumer Trends
Analyze the top trends and new forces of demand. Understand which trends have been consistent over the last few years and thus are most likely to be here to stay.
3 OF 8
Why Trends Matter to Businesses
Investigate the reasons behind shifts in consumer sentiment, with the end goal that understanding the ‘why’ behind trends helps you ascertain how they might matter to your business.
4 OF 8
Which Trends are Relevant to the Luxury Industry?
Explore the extent to which the luxury industry is affected by consumer and market shifts.
5 OF 8
How Different Luxury Segments Address Trends
Build your understanding of how the different segments within luxury adopt different approaches to trends.
6 OF 8
Future Trends: the Transformative Economy
Experience-driven activities are on the rise, but what could be the next frontier of luxury? Learn how to extrapolate the latest trends to predict the next successful luxury brands.
7 OF 8
Future Trends: the Wellness Industry and Transformation
Learn more about how this segment of the luxury market is booming as part of the wider transformative economy.
8 OF 8
Critically Assessing the Future
As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.
Explore luxury business trends across three immersive weeks
- Understanding Trends
- Consumer Trends
- Why Trends Matter to Businesses
- Which Trends are Relevant to the Luxury Industry?
- How Different Luxury Segments Address Trends
- Future Trends: the Transformative Economy
- Future Trends: the Wellness Industry and Transformation
- Critically Assessing the Future
Understanding Trends
Understand the meaning of trends and discover the ‘Megatrends framework’ and how it can help you start making sense of both the present reality and the future.
Consumer Trends
Analyze the top trends and new forces of demand. Understand which trends have been consistent over the last few years and thus are most likely to be here to stay.
Why Trends Matter to Businesses
Investigate the reasons behind shifts in consumer sentiment, with the end goal that understanding the ‘why’ behind trends helps you ascertain how they might matter to your business.
Which Trends are Relevant to the Luxury Industry?
Explore the extent to which the luxury industry is affected by consumer and market shifts.
How Different Luxury Segments Address Trends
Build your understanding of how the different segments within luxury adopt different approaches to trends.
Future Trends: the Transformative Economy
Experience-driven activities are on the rise, but what could be the next frontier of luxury? Learn how to extrapolate the latest trends to predict the next successful luxury brands.
Future Trends: the Wellness Industry and Transformation
Learn more about how this segment of the luxury market is booming as part of the wider transformative economy.
Critically Assessing the Future
As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.
Meet your Faculty
All our Executive online courses are led by internationally recognized subject matter experts, able to deliver advanced, relevant, and up-to-the-minute knowledge.
Mariana Palmeiro
Visiting Faculty – Business Trends in Luxury
Mariana Palmeiro spent 10 years in Asia working on numerous hospitality development projects, mainly as a Project Manager for new spa and wellness center openings. She also acted as a hospitality consultant, where she opened and managed hotel operations. Currently, Mariana offers consultancy focused on the development of medical and wellness experiences in luxury hospitality operations. She has also been a visiting lecturer at both Glion and Les Roches for the past five years, where she enjoys supporting students and executives on their path to becoming stronger hospitality leaders.
Campus: Switzerland
E. mariana.palmeiro@ext.glion.edu
×
Join this program
ADMISSION CRITERIA
There are no admission criteria for this program
FEES
CHF 1250 CHF 850
Special introductory offer ends in September
START DATES
2 October 2024
Limited spaces available
5 March 2025
Need more information? Speak to us
Discover more Executive online courses
Building the New Sustainable Luxury
DURATION 3 weeks: 8-12 hours per week
Gain a critical understanding of the non-negotiable needs and future developments with regard to CSR in the luxury industries. Your study encompasses both supply and demand drivers.
Experiential Economics
DURATION 3 weeks: 8-12 hours per week
Take a deep dive into the role of luxury and hospitality as key components of the experience economy, reviewing concepts that are most meaningful to those seeking ‘luxury experiences’.
Blockchain in the Luxury and Hospitality Business
DURATION 3 weeks: 8-12 study hours per week
Assess how blockchain technology can be deployed within the luxury industry, focusing on three primary uses: transfer of digital assets, decentralized registries, and smart contracts.
Frequently Asked Questions
How does this course equip professionals to navigate the evolving luxury market?
On this course, you will learn about the consumer trends that matter and how they are impacting business structures and practices. You will also discover how companies are positioning their offerings to take advantage of the latest trends such as the global experience economy, why trends matter and how to assess the future.
What are the key consumer trends in luxury that this course covers?
As well as discussing which trends are relevant and why they matter, this course examines the top current and emerging consumer trends that are impacting the luxury sector, including the rise of experience-driven activities, transformation and wellness.
How are practical case studies integrated into the learning experience?
This online course uses a variety of learning approaches, smart tools and applications to ensure a rich, varied and highly interactive experience. These include live and on-demand faculty-led sessions, group presentations and discussions of the latest academic literature and case studies.